Super Talent Tests New Green Line of DDR3 Apple
Memory

post from prMac on 30 July 2012 11:23:00 PM. © prMac

Super Talent Technology, a leading manufacturer of Flash storage solutions and DRAM memory modules, has began shipping their new line of Mac compatible DDR3 memory modules. Upon completion of our testing conducted at Apple's Compatibility Lab headquarters -STT engineers unveiled their new line of Apple approved DDR3 memory modules. SuperTalent now features eco-friendly modules that reduce the voltage requirements a full 10% from the traditional 1.5 voltage to the new 1.35 volt standard.

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http://prmac.com/release-id-45904.htm

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[Sponsor] Juggernaut: Revenge of Sovering

post from Daring Fireball on 30 July 2012 09:03:00 PM. © Daring Fireball

Juggernaut: Revenge of Sovering is a new role-playing game where you become a legendary warrior “Scorpion” and have to save a land by defeating a terrifying monster Sovering. Welcome to the world of action, magic skills and epic battles on iPhone and iPad. Amazing graphics (optimized for Retina) and exciting gameplay await you!

Play the game for free.

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http://bit.ly/juggeriosfireball

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Jonah Lehrers Deception

post from Daring Fireball on 30 July 2012 08:02:39 PM. © Daring Fireball

Michael C. Moynihan unravels New Yorker staff writer Jonah Lehrer’s fabulism.

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http://www.tabletmag.com/jewish-news-and-politics/107779/jonah-lehrers-deceptions
/

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Mrs Sprat Next Doors Cat - Interactive Kids Book

post from prMac on 30 July 2012 05:32:00 PM. © prMac

Mrs Sprat Next Doors Cat is the follow on book from Mr Frog the Neighbours Dog as featured on Best Apps For Kids. Mrs Sprat Next Doors Cat is a brilliantly entertaining children's interactive story and activity book. Featuring a funny rhyming story with lots of games and tasks which will keep your kids entertained time and time again. This App provides a great way to promote reading in young children and keep them engaged with the variety of touch screen tasks as you progress through the story.

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http://prmac.com/release-id-45960.htm

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Nuvem RapidWeaver Theme Unveiled by seydesign

post from prMac on 30 July 2012 05:10:00 PM. © prMac

Veteran RapidWeaver theme and stack development house, seydesign, have unleashed their latest creation, Nuvem, a beautiful theme that leverages the finest design details with infinite control and their signature technologies. Nuvem makes incredible use of whitespace and color to perfectly define and contrast the elements of your page layout with exquisite detail. This one-of-a-kind RapidWeaver theme has great features like beautiful background tiles on the body and on all 5 ExtraContent areas.

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http://prmac.com/release-id-45959.htm

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MirrorSync 1.25 released: support for hosting
providers, ESS, and more

post from prMac on 30 July 2012 04:24:00 PM. © prMac

360Works announces an update to MirrorSync, a FileMaker synchronization solution. While MirrorSync is already easy to use and set up, version 1.25 includes many new features and improvements! Update includes ESS compatibility, improved user interface, improvements to one-way sync and more. MirrorSync is an easy-to-use data replication tool that quickly and seamlessly syncs an offline database running on FileMaker Go or FileMaker Pro with a multi-user database hosted by FileMaker Server.

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http://prmac.com/release-id-45903.htm

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Night Sky Stars Shine Bright in New App

post from prMac on 30 July 2012 03:25:00 PM. © prMac

Photographer and designer, Nick Risinger, introduces Sky Survey 1.0 for iOS. Based on his portrait of the cosmos which gained notoriety in 2011, Sky Survey 1.0 for iOS delivers a highly realistic and interactive window to the night sky. The app is based on over 37,000 photographic exposures collected over the course of Risinger's year-long journey spanning 60,000 miles. The end result is a visual experience that is more like an x-ray window to the sky than a simulated map.

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http://prmac.com/release-id-45958.htm

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Apple’s new ads not the work of geniuses,
but still hit the mark

post from Apple on 30 July 2012 03:02:31 PM. © Apple

Apple’s latest ad campaign, which showcases an in-store “genius” providing Mac support in real-world situations — to a fellow passenger on an airplane and to a neighbor at his apartment complex — is drawing criticism from tech types who don’t think they’re up to the standards of past Apple ad campaigns. The argument is that Apple is not really thinking differently enough about ads. I’d argue that yes, they may be a bit conventional, but they’re successful in showcasing what are two of Apple’s biggest competitive advantages vis-a-vis its competitors: its customer service and the simplicity of its products.

These new ads, which aired on TV starting Friday and you can find on YouTube, are somewhat of a departure for Apple in that the company is using normal people in the campaign, and that the situations for the ads aren’t very imaginative. However, the underlying message isn’t all that different from the famous and well-regarded “I’m a Mac, I’m a PC” ads of last decade. Those ads, which made the actors who starred in them famous, anthropomorphized computers as two men who argued over their features. What they were actually doing was demonstrating their differences.

These new ads seem to be going after the same demographic: people who are not current Apple customers, particularly those who are not Mac owners. They attempt to differentiate Apple by demonstrating how accessible, passionate and helpful a Mac genius can be. But there’s another message too: it shows what you can do with a Mac (make baby announcement cards, coffee table photo books, business presentations). The fact that the genius helped an airline passenger make a quick video for his wife in just a few minutes before the airplane took off sends a message of iMovie’s simplicity.

In this sense, they’re following in the same footsteps as the company’s recent celebrities-using-Siri campaign — which also starred real (OK, “real”) people using an Apple product showcasing what it can do. Those ads, particularly the first one starring actress Zooey Deschanel, were also mocked for being too conventional and because Apple hasn’t relied on celebrity endorsement ads. But they show a product (Siri) in action in a way that’s very difficult to get across with a simple explanation. You have to see something like voice control embedded in a phone’s software in action to understand its value.

That’s why I don’t think the genius campaign is as awful as some are making it out be. It’s a no-brainer for Apple to showcase its customer service, especially because it stands out so easily from its PC competitors. Apple’s customer service relies on its own trained employees in its own branded retail stores rather than phone consultations or the staff of third-party resellers. As a lifelong user of the company’s products, I recently found through personal experience that it’s truly Apple’s secret weapon. It’s not enough for Apple to say “we have world-class customer service.” It needs to show how access to Apple’s geniuses is an added value to buying its products.

So, while the way that Apple is sending these messages is not necessarily Apple’s ad team at its most imaginative, I do think it sends the right message, showing what you can do with Apple products and how the company, if necessary, can hold your hand to help you do it. Everyone already knows the iPhone and iPad, why not play up an intangible feature that potential new customers may not know about?

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http://gigaom.com/apple/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the
-mark/

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Pogue Laments MagSafe 2

David Pogue:

The MagSafe 2 connector fails that balance test. Badly. The magnet is too weak. It?s so weak, it keeps falling out. It falls out if you brush it. It falls out if you tip the laptop slightly. It falls out if you look at it funny. It?s a huge, huge pain.

Can’t say I’ve notice this with the 15-inch MacBook Pro with Retina Display, but I don’t move that around while charging. Maybe it’s more of a problem with Airs?

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Read The Full Article:
http://pogue.blogs.nytimes.com/2012/07/30/one-of-apples-best-ideas-ever-made-wors
e/

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