In the Middle of the Lake app explores the world
of the brook trout

post from prMac on 27 October 2011 11:40:00 PM. © prMac

PicPocket Books announces the release of In the Middle of the Lake 2.4.1, for iPad. The environment of a tranquil lake is the setting for this story, and the home of a fish as we observe him searching for food. His exploration leads him to a place he's never been before. This sensitive and beautifully illustrated tale introduces the balance and rhythm of nature for young children. The touch-screen sound effects make the reader aware of the unseen life also living near the lake.

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http://prmac.com/release-id-33005.htm

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Sprint CEO Says iPhone Will Help Them Keep
Unlimited Data Plans

post from Daring Fireball on 27 October 2011 09:05:50 PM. © Daring Fireball

Elizabeth Woyke, interviewing Sprint CEO Dan Hesse for Forbes:

Industry observers often speculate when Sprint will have to adopttiered pricing like AT&T and Verizon Wireless. Sprint is still notsaying when it may make that switch, but credits the iPhone forhelping it push the date out further. ?One of the beauties ofcarrying the iPhone is it extends the period of time and increasesthe likelihood of us maintaining unlimited data longer because ituses our network so efficiently,? said Hesse. [?]
The iPhone?s other strength stems from Apple?s tight controlover iPhone applications. Since Apple makes iPhone apps meetnetwork efficiency thresholds, iPhone apps tend to ?ping?networks less often than other mobile operating systems do.Cutting down on app ?noise? lets carriers operate theirnetworks in a more productive and ultimately more profitablemanner. ?It?s almost like a Prius,? said Hesse, comparingthe iPhone to Toyota?s fuel-efficient car.

Interesting. Most speculation I’ve seen is that the iPhone would hurry Sprint’s switch to tiered pricing, not delay it. Reading between the lines, he’s saying Android phones use a lot of data for apps running in the background.

(Via AppleInsider.)

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Read The Full Article:
http://www.forbes.com/sites/elizabethwoyke/2011/10/26/sprint-ceo-iphone-will-help
-us-keep-unlimited-data-plans/

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Apple Lossless Audio Codec Now Open Source

post from Daring Fireball on 27 October 2011 09:05:50 PM. © Daring Fireball

Apple:

The Apple Lossless Audio Codec project contains the sources forthe ALAC encoder and decoder. Also included is an example commandline utility, called alacconvert, to read and write audio datato/from Core Audio Format (CAF) and WAVE files. A description of a‘magic cookie’ for use with files based on the ISO base media fileformat (e.g. MP4 and M4A) is included as well.

Apache-licensed.

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http://alac.macosforge.org/

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Jack Donaghy Demos the Siri-Based Apple TV

post from Daring Fireball on 27 October 2011 08:06:37 PM. © Daring Fireball

“Crap.” (Via Joey Tyson.)

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http://video.aol.com/video/a-new-invention-on-and03930-rockand039-020311-tv-repla
y/3666431115

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Forrester Urges IT to Support the Mac

post from Daring Fireball on 27 October 2011 08:06:37 PM. © Daring Fireball

As Philip Elmer-DeWitt quips, this really is a “hell has frozen over” moment.

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http://tech.fortune.cnn.com/2011/10/27/hell-freezes-over-forrester-urges-it-to-su
pport-the-mac/

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Dan Frommer: Heres Why Apples TV Needs to Be an
Actual Television, and Not Just a Cheap Add-on Box

post from Daring Fireball on 27 October 2011 08:06:37 PM. © Daring Fireball

Dan Frommer:

Right now, the Apple TV box is aiming for ?input 2” on your TV— most people still reserve ?input 1” for their cable orsatellite box. (Believe it or not, the average American stillwatches more than 5 hours of TV per day.) If you have a gameconsole, maybe Apple TV is even input 3 or 4 — if your TV evenhas that many hi-def inputs. This was smart on Apple?s part,because for most TV watchers, today?s Apple TV box is still onlya part-time solution.
But long-term, Apple probably wants its TV platform to be ?inputzero.?

To play devil’s advocate, what about all the people who’ve bought a nice new TV in the past, say, four years? Would Apple be willing to simply write all those people off? Maybe, insofar as they’d be getting into the TV set business for the long haul — willing to wait for whenever you are in the market for a new set. Tricky marketing problem, really.

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http://www.splatf.com/2011/10/apple-tv-box/

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They Had to Burn the Sheets

post from Daring Fireball on 27 October 2011 07:07:29 PM. © Daring Fireball

Fresh off the presses, this week’s episode of the world’s most popular podcast devoted to the Free Software Foundation. Topics this week include the future of Apple TV, cable companies, iCloud, and Dropbox.

Brought to you by Squarespace and TinyLetter.

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http://5by5.tv/talkshow/64-they-had-to-burn-the-sheets

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Nick Bilton on an Apple Television Set: Its Not a
Matter of if, Its a Matter of When.

And he says the interface will be Siri:

Alternative remote ideas floated by Apple included a wirelesskeyboard and mouse, or using an iPod, iPhone or iPad as a remote.None of these concepts worked. But there was one ?I finallycracked it? moment, when Apple realized you could just talk toyour television.
Enter Siri.
It?s the stuff of science fiction. You sit on your couch andrather than fumble with several remotes or use hand gestures, yousimply talk: ?Put on the last episode of Gossip Girl.? ?Playthe local news headlines.? ?Play some Coldplay musicvideos.? Siri does the rest.

How would you tell Siri-on-TV to listen to your command, though, without an at least single-button remote? Without a prompt, how does Siri know when you’re talking to it?

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Read The Full Article:
http://bits.blogs.nytimes.com/2011/10/27/whats-really-next-for-apple-in-televisio
n/

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