A Free iPhone App That Pays Users Cash

post from prMac on 09 June 2012 10:31:00 PM. © prMac

Mergelocal releases a free iphone app that has big goals to disrupt location based mobile check in services like Foursquare and Facebook by paying users to check in at their favorite places. Users will now be able to rate their experience, post a tip, and check-in to their favorite places on multiple social networks in seconds from their mobile device. The Mergelocal app is a free download for iPhone and launched with over 1 million restaurants & beauty salons that award points for check-ins.

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Will Election 2012 deliver a mobile ad
breakthrough

post from Apple on 09 June 2012 05:02:48 PM. © Apple

The campaign for Republican presidential candidate Mitt Romney will spend big dollars this summer to deliver ads to voters’ iPhones and iPads. According to a Wall Street Journal report, the Romney team will deliver mobile ads in swing states to complement TV ads.

The report (sub.req’d) says that the Romney campaign is the first to buy ads delivered on Apple’s advertising platform, iAd. The campaign explained the ad purchases to the Journal, saying that mobile devices are ”the most personal device you carry. We felt like we wanted to connect with people where they spend their time.”

Romney’s move also suggests that, in the same way that 2008 was the first social media election, the 2012 campaign will be the first to include widespread adoption of mobile ads.

Both campaigns are predicted to spend $159 million on online advertising, and the mobile portion of that could help shape the extent to which consumers will accept ads on their phones and tablets. So far, mobile advertising has sputtered despite perennial predictions of a big breakout. Skeptics say that mobile screens are too small for effective advertising and consumers find the ads intrusive.

The Romney campaign is betting that the mobile ads will lead to deeper engagement and encourage voters to donate and share the Romney messages with their friends. The Obama campaign and Apple declined to comment to the Journal on Romney’s iAd initiative. Both sides have been using Google’s mobile ad network.

The Republican campaign is also augmenting its mobile strategy with its ‘With Mitt‘ app, an Instagram like tool that lets supporters share photos overlaid with patriotic or pro-Romney images. The app appears to be a clever idea in light of the enormous population of sharing online photos — what Om calls “the basic unit of digital emotion.”

The “With Mitt” app, which lets users share photos by email, Facebook or Twitter, appears to have smoothed over an earlier glitch in which it misspelled “America.” Here’s an example (I chose the ‘Mom’ overlay to avoid appearance of an endorsement) :

I couldn’t find an Obama campaign equivalent to ‘With Mitt’ but the incumbent’s team is touting its official Obama 2012 app that allows users to receive news, donate and more.

(Main image a still from Romney iPhone video via WSJ)

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Lessons Learned from the Crowdfunding Trenches
from olloclip

post from prMac on 09 June 2012 03:17:00 PM. © prMac

Patrick O'Neill is proud to announce the 3-in-1 iPhone Photo Lens Creator Reveals Five Takeaways for Entrepreneurial Success. By June 6, 2011, Patrick and designer Chong Pak learned their project had legs when they successfully launched through Kickstarter.com. They received funding within four weeks from 1,300 backers in more than 50 countries, achieving 455 percent of their $15,000 funding goal, and finishing among the top-40 highest funded projects for that time period.

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Clang

post from Daring Fireball on 09 June 2012 03:03:30 PM. © Daring Fireball

Kickstarter campaign from Neal Stephenson:

My career as an author of science and historical fiction hasturned me into a swordsmanship geek. As such, I’m dissatisfiedwith how swordfighting is portrayed in existing video games. Thesecould be so much more fun than they are. Time for a revolution.

Watch the video, trust me.

?

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http://www.kickstarter.com/projects/260688528/clang

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Apple Job Posting Hints Aperture for iOS

post from iHackintosh on 09 June 2012 02:04:34 PM. © iHackintosh

Apple continues to the interpenetration of the two operating systems, OS X and iOS. Today OS X becomes more and more similar to iOS, and Mac OS X native applications are being ported to iOS i.e. iWork , iPhoto , iMovie, and Garage Band. Now the news is,[...]

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MacUpdate June 2012 Bundle

post from Daring Fireball on 09 June 2012 12:02:52 PM. © Daring Fireball

My thanks to MacUpdate for sponsoring this week’s DF RSS feed to promote their June 2012 Bundle. It’s a great collection of Mac software, including Parallels Desktop 7 (regular price $80), ScreenFlow 3 ($100), Civilization V ($40), and a bunch more apps and games. If you’re among the first 15,000 buyers, you’ll get BusyCal ($50) too.

Buy the bundle and you get them all for just $49.99 — a total savings of over $400.

?

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Yogiplay Appoints Dr. Jim Gray as Chief Learning
Office

post from prMac on 09 June 2012 11:20:00 AM. © prMac

YogiPlay the first personalized mobile learning recommendation engine designed specifically for children announced the strategic appointment of Dr. Jim Gray, as the company's Chief Learning Officer. A noted industry expert on early childhood development, Dr. Gray joins YogiPlay after spending more than 7 years in key positions at Leapfrog. He will apply his educational knowledge & expertise in early childhood learning to design a rubric with specific criteria for evaluating educational quality.

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Tiny Bee HD - The small bee now in XXL

Nurogames introduces Tiny Bee HD 1.0 for iPad. In Tiny Bee HD the player takes control of a tiny worker bee that has an important mission: the beehive has to be supplied with food before the menacing rainclouds arrive. Unfortunately the winter was very harsh and flying is still a very difficult business for a weakened bee. Thankfully the world is full of convenient hills, which are useful for accelerating. The player makes her slide down the hills, gain speed and then the honeybee will glide.

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When is... - an app to know festivities in every
part of the world

Crismatica Consulting is proud to introduce When is...? 1.1 for iOS. How many times have you asked: "Easter next year when it happens?" The application lets you know it immediately and for all the world! "When is..." is not just that! It allows you to store the birthdays and anniversaries of loved ones,it will be remember the day of the event, with a notification that will allow you to write a SMS or an e-mail of wishes. For the birthday, a notification will remind you to send greetings.

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http://prmac.com/release-id-43863.htm

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Hire Affordable iPhone App Developer for Your
Business Today

iPhone App Developer India is a leading iPhone App Development Company which provides you complete iPhone solution on time or 100% money back guaranty, because we have highly skilled iPhone Application Developer. The company is equipped with skilled and experienced professional who render sophisticated services for your satisfaction. Whether it is a marketing plan or an enterprise portal, they are there, right beside you, 24X7. This iPhone application developer is what every business needs.

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