Speaking of Mark Gurman, he had a piece today on a major update to the Maps app in iOS 6:
According to trusted sources, Apple has an incredible headlinefeature in development for iOS 6: a completely in-house mapsapplication. Apple will drop the Google Maps program running oniOS since 2007 in favor for a new Maps app with an Apple backend.The application design is said to be fairly similar to the currentGoogle Maps program on the iPhone, iPad, and iPod touch, but it isdescribed as a much cleaner, faster, and more reliable experience.
No surprise to anyone even vaguely paying attention to the cold war between Apple and Google. Jason Snell, responding on Twitter:
Does 9to5 Mac not know that the iOS maps app has always beencalled Maps, not Google Maps? [?]
Maybe it’s the Apple Kremlinologist in me, but the genericness ofMaps.app has made me always feel Google would be dumpedeventually.
The Maps app has always been Apple’s. It’s only the back-end data they got from Google. (Gurman says much the same later in the article, but the lead I quoted above suggests otherwise.)
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