Tom the Dancing Bugs Inner Hive

post from Daring Fireball on 04 May 2012 05:04:06 PM. © Daring Fireball

Ruben Bolling:

The comic strip is more well-read and well-known than ever, but itmakes far less money than it used to. This seems to me an anomaly— as the comic is enjoyed (hopefully) by more people, it shouldgenerate more, not less, revenue.
This anomaly is one of the defining features of the digital world,and it?s up to me to figure out how to make it work. That led meto this idea:
I?m selling subscriptions to the appropriately cheesily-namedINNER HIVE. It?s not a charitable support-me program, because Idon?t think that will work by itself in this context. I wanted tomake it a real transaction where the buyer gets something of real,greater value than the money spent. Plus I didn?t want to getinvolved in the logistical nightmare of distributing tote bags.

$9.99 every six months to support one of my all-time favorite comics. Boom, done.

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Read The Full Article:
http://gocomics.typepad.com/tomthedancingbugblog/2012/05/a-statement-from-me-rube
n-bolling.html