Welcome to Zynga; I Hope You Like Shoving Shit at Your
Users

post from Daring Fireball on 03 May 2012 07:03:39 PM. © Daring Fireball

Kunur Patel, reporting for Ad Age:

Now, with a direct-sales force that’s been on the ground for awhole eight weeks, Draw Something is inserting advertisers’ paidterms into the game for players to literally draw brands.
Here’s how the game works: Pick a word from a list of three, thencreate a drawing so a Facebook friend can guess that word and youcan win points. For the ad product, imagine inserting words like“Doritos” or “Coca-Cola” in among “golfer,” “bikini” or“fireworks.”

?

Read The Full Article:
http://adage.com/article/digital/zynga-s-ad-pitch-draw-draw-brand/234515/