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The Agency Model

post from Daring Fireball on 19 March 2010 12:00:00 PM. © Daring Fireball

Macmillan CEO John Sargent:

Starting at the end of March, we will move from the ?retail model? of selling e-books (publishers sell to retailers, who then sell to readers at a price that the retailer determines) to the ?agency model? (publishers set the price, and retailers take a commission on the sale to readers). We will make this change with all our e-book retailers simultaneously.

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Read The Full Article:
http://blog.macmillanspeaks.com/macmillan-ceo-john-sargent-on-the-agency-model-av
ailability-and-price/