Apple to play integral role in Best Buy Mac sales

Apple will staff Best Buy locations selling its computers with its own employees in a similar fashion as the company has done with its displays at many CompUSA stores.

The Apple-badged workers, or Apple Solutions Consultants (ASCs), will train Best Buy employees in using and selling Mac computers and assist them in selling the systems to customers, but all sales will officially be logged by Best Buy, sources told Think Secret.

Best Buy PR director Lisa Hawks declined to comment to Think Secret regarding details of the company's agreement with Apple. The retailer's announcement last week stated only that Macs would be sold by Best Buy employees that have undergone training by Apple.

Best Buy, the number one U.S. consumer electronics retailer, last sold Macs across its stores in 1998. In late 2003 the company tested the waters selling Macs again in some of its stores but pulled the plug on the pilot program in early 2004.

Beginning this past May, Best Buy tried its hand at selling Macs once more in a handful of southern California locations. The experiment is said to have been met with a much warmer response this time around and should be expanded to a number of Best Buy locations this fall, according to a recent Morgan Stanley analyst report.

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