iPhone Is More Than the Sum of Its Parts

Charles Arthur in The Guardian, back on July 12:

So are we all getting gouged here? The problem with these analyses is that they assume that these products fall out of a clear blue sky, their design realised by morphic resonance (where everyone suddenly understands something simultaneously), and that Apple – and other companies, for Toshiba’s creation of the miniature hard drive for the original iPod accounts for a lot of the product’s rocketing success – just sits around deciding where to buy advertising spots.

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