Salon: 33 Percent Fewer Posts; 40 Percent Greater
Traffic

post from Daring Fireball on 07 February 2012 05:03:47 PM. © Daring Fireball

Salon editor Kerry Lauerman:

We’ve also — completely against the trend — slowed down ourprocess. We’ve tried to work longer on stories for greater impact,and publish fewer quick-takes that we know you can consumeelsewhere. We’re actually publishing, on average, roughlyone-third fewer posts on Salon than we were a year ago (from 848to 572 in December; 943 to 602 in January). So: 33 percent fewerposts; 40 percent greater traffic.

Good news. But it shouldn’t be surprising that for a certain audience, quality is far more important than quantity.

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Read The Full Article:
http://open.salon.com/blog/kerry_lauerman/2012/02/03/hit_record