If you want a visceral sense of just how far Apple has come since the NeXT acquisition and Steve Jobs’s return, you’ll do no better than watching this video from Macworld Expo 1997. Then-CEO Gil Amelio rambles on and on, woefully unprepared and unrehearsed. Then, Jobs takes the stage, with a tight presentation and an actual plan. Then Amelio returns to preside over what must be the worst and most awkward product introduction in company history.
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