Josh Lehman: Stop Using the Cup of Coffee vs. $0.99 App
Analogy

post from Daring Fireball on 20 August 2012 08:02:36 PM. © Daring Fireball

Josh Lehman:

When you walk up to the counter of your local coffee shop you arenot asked, ?would you like a cup of our free coffee, or would youlike to select from our paid options??. If Starbucks gave out freecoffee every day there would be mile-long lines at the drive thru.If the free coffee was anywhere close to as good as their paidstuff people would abandon the paid en masse. Some would pay maybebecause they felt bad, as a freeloader. Others would pay becausethey preferred the options available to them in the paid columnvs. the free. Now imagine the free selection at starbucks wasnearly as large, or larger, than the paid selection: Welcome tothe App Store.

(Thanks to Joe Clark.)

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analogy/