Moving forward, Google will invest heavily in the Play brand. Toeffectively create new brand you have to mute your usage of otherbrands in the same space. At the most, any further use of the term?Android? in consumer marketing and branding will be relegated to?ingredient brand? status (?Certs with Retsin!?). Google willstart distancing itself from the Android brand completely.
Bold prediction, but I wouldn’t be surprised by this at all. They spent $12.5 billion buying Motorola — they’ve got to start making money from this, and the current plan isn’t working.?