Gartner: Video is Apple's 'Killer App'

Gartner recently issued a research report in which the firm said that IT departments should issue Macs to graphics and media employees in their organizations, thanks to Apple's adoption of video as a "killer app." IT Enquirer explained that "Final Cut Pro has become a leading choice for video editing and compositing in the sub US$10,000 category."

While UNIX was the OS of choice for digital video in the 1990s, many professionals migrated to Mac OS X when it was released. "Apple's focus on the special needs of media professionals gives enterprises a substantial incentive to consider deploying the Mac in niches where it can deliver application-specific value," IT Enquirer said of the Gartner report.

The article concluded: "IT managers should take a new look at the Mac for these specialty applications, which, in general, require little interaction with large-scale enterprise systems that would raise connectivity or interoperability issues."

Gartner's report sells for $195.

My Take
Gartner, for $195, will let you in on the big secret that Mac's should be given to your graphics and media employees. In other news... tomorrow the sun will rise, the earth will continue to spin on its axis, and Gartner still won't know their asses from a hole in the ground. Oh yeah, and here's the kicker...

"While UNIX was the OS of choice for digital video in the 1990s, many professionals migrated to Mac OS X when it was released."

Umm... hey Gartner folks? Did you know that OS X is UNIX?!? So technically, these folks haven't really migrated from anything... Oh yeah, let me run out and spend $195 on your utterly useless report. Gimme a break.

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